Kraft, Hershey, McDonald's Gear Up for 'Night at the Museum'
Twentieth Century Fox aims squarely at the family with promotions around Night at the Museum: Battle of the Smithsonian.
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Kingsmill and Wallace & Gromit in DVD launch promo
Bread brand Kingsmill has linked up with Aardman Animations to celebrate the DVD release of Wallace & Gromit’s ‘A Matter of Loaf and Death’.
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LG Highlights ‘Life’s Good When It’s Green’
Key components of the global Life’s Good When it's Green initiative, include: Eco-Design, Eco-Products, Eco-Supply Chain and Environmental Communication.
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New HoloTerminal - Sensational nobly and quickly established
By HoloTerminal can provide information and presentations at prominent place play. The most appealing design element adds to this problem in any environment.
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Digital Money tray TIPRO
Digital Money tray TIPRO CT-102 TFT LCD with integrated use as customer Display direct information from the ERP or POS Software, Info System customer Advice and Presentation etc.
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Markitcarts are a New Medium
Markitcarts are far more than just a revolutionary new concept in supermarket trolleys – they’re a whole new concept in communicating with your customers at the hardest and most important place of all to have a voice!
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NEC Public Display with Touch-surface
The solution is based on the patented Dispersive Signal Technology "from 3M, which does not restrict the display.
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Augmented Reality Meets Digital Signage in LEGO Kiosk
This is an uber-creative use of emerging technology in a retail environment. As this project for LEGO exhibits, linking augmented reality and digital signage opens the door to a plethora of creative opportunities.
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Burger King drops wallets to promote King Deal
Burger King is dropping 1000 wallets containing gift cards and varying amounts of cash on streets across the UK today to promote its new King Deal value meal.
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Amaretto Disaronno in Valentine’s sampling
Amaretto Disaronno, the Italian liqueur, is to run a Valentine’s sampling campaign through integrated brand experience agency i2i Marketing to encourage singles and couples to try new ways of drinking the product.
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Guinness to offer free 250th anniversary t-shirts
Guinness is planning to giveaway branded t-shirts as part of an on-pack promotion to St Patrick's Day and its 250th anniversary.
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3M and Boost create virtual shop assistant
3M and Boost Products have announced the introduction of a new concept in in-store marketing at a supermarket in the Netherlands - a virtual salesperson.
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P-O-P communication technology to revolutionise the shopping experience
Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications. The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products
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Volkswagen UK has installed wide screen and interactive digital displays
3M has announced that Volkswagen UK has installed wide screen and interactive digital displays using Vikuiti Rear Projection technology at its Chelmsford and Milton Keynes dealerships.
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Xelo Plasma Stand - LCD Plasma TV Stand
XELO ® has been specifically designated as a holder of plasma monitors from 40 "to 60" designed. The different colors available and the opportunity to decorate an individual, makes it perfect for any room.
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Cadbury launches touchscreen bus game
Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.
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Call to curb tobacco marketing
Cancer Research UK said banning vending machine sales, checkout displays and introducing plain packaging was vital. Cancer Research UK said it has renewed its lobbying after research by Stirling University showed how influential such marketing was.
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Orange snowman goes on sale by popular demand
A three-inch paper snowman designed as a prop for mobile operator Orange's retail stores has proved such a hit with customers that it has been put on sale as a charity Christmas gift.
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Inflate your ideas!
The InfoBar "there is either round, square, with a roof, with the rear, in every color and printing, illuminated, with storage space, with pockets for prospectuses.
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PlayStation Magazine with Sackboy promotion
Readers will be able to download a skin that lets them personalise the Sackboy character, who is usually a cute, knitted character, and turn him into the aggressive anti-hero Kratos, who appears in the 'God of War' computer games series.
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Glow fragrance display - a new marketing tool
Many already know it and set it for years already successfully - fragrance marketing. Whether in saunas, spas, wellness areas - there is always an asset to the ambience and the feel-good factor.
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3M Offer Projection Films For Window Signage
Despite the problems with visibility in direct sunlight, window displays are becoming a stable of the retail digital signage market. Vikuiti is one of the better products.
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Sparks' New In-Store Pitch
New high-tech retail displays will go up at 7-Eleven stores later this month, offering shoppers the ability to download free music on their MP3 players.
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Nivea appoints Space for deodorant sampling campaign
Space will help raise awareness and encourage trial through the campaign, which launches on September 11 and will last for seven weeks.
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Palette of Asia in a Food Store
One of the famous Moscow foodstuff boutiques “Azbooka Vkusa” invites all customers to join in exciting adventure all over Asia – full of bright colours, new discoveries and unusual tastes.
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Shapeshifter Media FloorPosters
The development of 3D FloorPosters sets a new standard in POS marketing, adding a new dimension to the appeal of product presentation on floor foils at the Point of Sale.
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Interactive Information Terminal
The AquaMedia Tower combines customer service and multimedia marketing at the point of sale/point of information (POS/POI) in a single unit, thus providing fresh drinking water and interactive information at the same time.
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Bluewater mall launches Azure marketing offer
Bluewater shopping centre has launched a package-style offering to encourage brands to use its space for advertising and experiential marketing.
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New ad compaign was launched in Moscow Airport
Within the framework of this project four special ceiling constructions were installed in boarding pass areas of Domodedovo Moscow International Airport. The installation belongs to Aerogroup company.
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EHS Brann Cirencester supports Volvo XC90
The campaign promotes the Volvo XC90 range as the SUV for those who want a little bit more control as part of an active, thrilling life.
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Dairy Crest launches Frijj cinema ticket promotion
Frijj, Dairy Crest's flavoured milk brand, has appointed movie promotions specialist Filmology to create an on-pack promotion giving away cinema tickets.
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Video Ads Coming to a Hand Dryer Near You
Everybody values the time spent on the can, so the thought of having commercial-playing displays in the bathroom was just a need. Apparently that's how it's been going on down under.
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Red Bull Launches Content Competition
Red Bull has teamed with Filmaka, a global platform created by Hollywood executives as a place where undiscovered filmmakers can showcase their talent.
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WreckHouse International Jazz & Blues festival
To promote the WreckHouse International Jazz & Blues festival (formerly known as the St. John's Jazz Festival), wind-swept people were hung from poles in the area to visually connect people to the branding of the festival.
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Advertising campaign for L'Oreal Paris in Moscow
In the beginning of June the communication agency «Index» has developed and brought to life the advertising campaign for L'Oreal Paris trademark within the framework of Moscow International Film Festival.
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Neo To Launches InfoFlash Network
Neo is the fastest growing digital signage network operator in Europe with 15,000 displays and offices in 9 countries. As well as operating its own networks, the company provides retail digital signage for big blue-chips like Carrefour and Edeka.
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Kerrygold woos female shoppers with bag
Butter brand Kerrygold is running an on-pack promotion offering a one-in-four chance of winning a stylish 100 per cent pure-cotton bag.
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Spanish supermarket chain improves its in-store marketing
Spanish supermarket chain needed to improve the production of its in-store marketing materials. It achieved its required business benefits by implementing HP's Retail Marketing Automation solution.
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Disneyland Paris: launches Bluetooth service
Disneyland Resort Paris has launched Bluetooth technology within its theme park to offer visitors free information about the site's attractions.
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Hasbro NetJet Introductory Display
Hasbro wanted the introductory display for its NetJet to explain the product and engage shoppers with NetJet content.
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Awesomeness with Kung Fu Panda
Londis is delighted to announce their upcoming partnership with DreamWorks Animation as co-sponsors of “Kung Fu Panda”.
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Honda invites prospects for drive in the country
Relationship marketing agency Hicklin Slade & Partners has developed a campaign for Honda to encourage families, couples, company car buyers and first-time buyers to take a drive this summer.
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Kiddicare Install Protouch Kiosks To Drive In-Store Sales
Kiddicare, the UK's largest provider of Nursery care has implemented a suite of interactive kiosks from Protouch to expand its marketing strategy.
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Gas Pump TV Ads Viewed by 90% of Consumers
A study commissioned by Gas Station TV and conducted by Nielsen found that over 90 percent of consumers watched or listened to GSTV while filling their tanks.
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New lenticular T-Shirts
Promote and generate excitement for your brand or license with the new lenticular line of apparel! Virtual images is excited to offer the eye-catching effects.
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New EventWindo®
EventWindo is excited to inform that the prototype for the all-new EventWindo® is now available. The EventWindo® is a really unique, creative and striking way for your customers to promote their brand.
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Photograph Yourself at Topshop
The UK retailer’s followers in London, Dublin and Manchester are presented with a once-in-a-lifetime opportunity to become their own stylist, director, photographer and model.
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LED-light displays - The power of light
The light innovation of the new century! All being lies in the power of light. All the strong things of this world.
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John Lewis launches new ad campaign
John Lewis is set to launch its latest advertising campaign next week designed to remind customers that the department store chain is a retailer that they can trust.
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Ribena launches £1.4m sampling campaign
The Ribena “Harvestival”, a series of events in 41 locations nationwide, brings a taste of the countryside to consumers this summer.
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Product Sampling Most Influential In-Store Media
Product sampling tops the list as the most influential of in-store media options, followed by reading product labels and shelf coupons, according to research from BIGresearch.
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High definition advertising medium for World Duty Free
The real-time management of the advertising wall in the flagship store of World Duty Free allows up to 24 brands to advertise at once, in the form of still images or promotional clips.
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E-Rail® - An electronic in-store sales promotion system
TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, announced E-Rail®, an electronic in-store sales promotion system used to actually place product and promotion at the point of purchase.
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Feed the Hungry
In grocery stores in Madrid, the agency Zapping created a campaign to help starving children. Where you would insert a coin to release the shopping cart there are three different children’s faces.
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ROX Eyes
The promotion for ROX energy drink included handing out masks with eyes printed on them to passengers asleep on trains, buses and airplanes in Berlin.
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European consumers demand more self-service options
Budapest, Hungary - Increasing numbers of European consumers use self-service in their everyday lives, and the latest research from NCR Corp. shows an increasing percentage of individuals actually favor businesses that offer "do-it-myself" options.
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Digital signage book a 'must read'
It should be no surprise that the National Association of Broadcasters (NAB) would sponsor one of the first books to explain the business of digital signage.
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TESCO Launches Digital Retail Network
In one of the most sophisticated retail applications of satellite technology to date, UK retailing giant TESCO has launched an in-store television network to deliver specialized advertising content to an initial segment of 100 of its locations.
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3D/Motion Cups
Made entirely from lenticular lens material, a new 3D/Motion cups feature the incredible 3D depth and image vibrancy. Plus, since it is a single-material design, it's 100% recyclable.
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Adidas Launches Store With The Help Of Ducks
Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store.
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Stick it and touch it
If you want take advantage of the expanding market for through window/glass touch screen applications then the ViP Interactive foil has been designed for you.
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The DeLighTable creates vibrant visual effects
This flashy table from Thomas Gardner called the DeLighTable allows you to create vibrant visual effects just by touching it. No it’s not a hypercolour table.
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Giants «attack» London
An unusual swimmer has appeared just opposite London main bridge. He is huge, swimming right on the lawn. His massive back advertises the tattoo salon. Look how stunning it is!
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Istanbul promotes reading with book benches
Istanbul is promoting reading with benches constructed as books all over the city. The benches display 18 famous Turkish poets.
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Parking Lot promotions see drivers home
Drive home a lasting impression through our Parking Lot promotions, the ultimate way to enhance your brand and engage the consumer in an otherwise dull environment.
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Unilever KNORR placed 3D applications at bus stops
Campaign details: KNORR placed 3D applications at bus shelters in order to launch new recipes inserted in the product packages. KNORR also advertised on Carrefour panels in order to launch new recipes inserted in the product packages. Lastly KNORR placed 3D applications at Carrefour megalights in order to launch new recipes inserted in the product packages.
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3M Touch Systems to showcase MicroTouch digital signage
MicroTouch DST touchscreens offer display integrators a solution for large-format interactive applications, from 32-inch to 46-inch screen sizes, that require fast, accurate, reliable touch response.
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Heinz - Taste of home hearty soups
Campaign details: Heinz is supporting its range of ‘Taste of Home’ hearty soups with the UK’s largest ‘steaming’ billboard. Every day until 9 March, between the peak commuter hours of 6.30- 9.30am and 5-8pm, a giant pot of steaming Beef Stew and Dumplings soup will entice hungry passers-by to try out Heinz’s Taste of Home range.
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A totally new signage system
Sign-Edge is a totally new signage system. A must have product for anyone who needs to create signs and poster holders in different sizes and styles.
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Clinique Bonus In-Store
This is a great time to discover what's new at Clinique and your time to receive a great free gift filled with new products, classic favourites and exclusive items only available during Clinique Bonus.
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DS solutions enriches exhibitions in Poland National Museum
Veracomp and ABEMA Systemy Prezentacyjne installed CAYIN's digital signage system in the National Museum in Krakow, Poland for the exhibition. «The Monumental Theatre of Stanislaw Wyspianski» in memory of the famous Polish artist.
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ChapStick Features Counter Display
This ChapStick display is a clever replica of the ChapStick package. The compact display unit is versatile, because it can be placed on a counter or hung from a tie strap.
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HP Launches New HP Photo Center
HP unveiled several retail photo printing solutions and services that provide consumers the tools to personalize their photos and publish customized creative output, while helping retailers maintain peak efficiency.
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Martin McColl continues store renewal programme
The redesigned counter units, developed by merchandising display firm Kesslers International, were installed by in-store specialists CJ Services following a detailed survey of the retailers' estate, and are a key element in Martin McColl's store modernisation programme.
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Bio Poncho™ – a versatile production
Like many of the people involved in the promotions industry, promotional products have to be versatile. They need to be relevant to the brand, user-friendly, useful and now they may also have to be friendly too.
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Bud, Miller Lite Show Their Primary Colors
The division between red and blue is migrating from the political map and into beer packaging with Budweiser red battling Miller Lite blue. nheuser-Busch, St. Louis, will launch new all-red packaging, flagging Budweiser as “The Great American Lager,” nationally by mid-summer.
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Subway Enhances Loyalty Program in a 'Single Swipe'
A new technology could render retailer loyal reward cards passé while making branded credit cards an even more integral part of consumers' lives. This week, loyalty marketing tech firm Chockstone will unveil the next generation of "Single Swipe".
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NEC Display Solutions Europe
At various locations in several different branches of SPAR AG 19” and 21” screens have been installed along with 40” Public Displays to show promotions on products and direct customers to their in-store location.
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HP e3000 European promotions
For HP e3000 customers that want to change from the MPE/iX platform to an HP-UX server, we offer new promotions: the MPE/iX to HP-UX server trade-up promotion and the MPE/iX to HP-UX conversion kits promotion.
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Supermarkets face fines under new supplier rules
The big four supermarkets could possibly face fines as a new regulator to judge disputes between retailers and their suppliers looks likely to get the go ahead from the Competition Commission.
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Kickers launches new poster campaign
Creative agency ODD has launched a new campaign for Kickers footwear.
The poster campaign uses a series of paper-legged characters in an attempt to reflect the personality of different types of shoe.
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Touch&Go Messenger
A new release screen is anything but small. The high-definition (1080p) Touch&Go Messenger 65 is geared for retail customers to create interactive in-store messaging on a super-sized 65” screen.
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Walk though screens
The Walk-Through Screen is an excellent eye-catcher. Whenever Walk-Through Screen has been presented to an audience, it has proved its ability to draw magnificent attention, with crowds of people gathering around.
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New advertising shopping cart handle
Here is a new developed shopping cart handle that displays rotating advertising messages. Inside of the handle there is a drum covered with printed paper ads that spins automatically as shoppers push the cart ahead.
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Digital Floor Mat Advertising - The IntelliMat
Next time you're in the local supermarket shopping for some bleach, don't look down. That is, if you don't want to see an advert.
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"Vitrine" - New Display Technologies
The "Vitrine" digital signage solution is a stand-alone or wall-mounted multi-display unit with up to six LCDs for indoor viewing.
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The Detachable Holo Screen
The Detachable Holo Screen is an ultra-thin film version of the Holo Screen, which can be attached and re-attached to shop windows and other glass surfaces. The Detachable Holo Screen can be reused up to 100 times at different locations.
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Promotions lure shoppers from favourite brands
Almost half of all shoppers (48 per cent) fail to remain loyal to a favourite brand if a competitor is running a promotion, according to a new survey. A further 24 per cent were unsure whether they would purchase a preferred brand when presented with rival offers.
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New Shelf Management System
Here is a new Shelf Management System which is manufactured using reprocessed plastic material supporting responsible environmental considerations.
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"The Way Out" campaign/concept
This elevator in a car park building (and others like it) were fitted out with views of the Norwegian wilderness as part of communicating the campaign's "The Way Out" campaign/concept.
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Digital display mat creates new advertising medium
The IntelliMat is a point of sale digital media wireless computer embedded in a thin mat made of a lightweight thermoplastic alloy.
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Projected advertisement for the mall's movie theatre
This projected advertisement for the mall's movie theatre responds when you jump around on it. Kids couldn't get enough of it.
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Duracell launches 4+4 Christmas promotion
Duracell, the UK's number one battery brand, is set to further drive retailer profits as it offers consumers even greater value for money with the fantastic 4+4 Christmas promotion this year.
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C-stores targeted in Christmas campaign
Nearly 30,000 small retail businesses across Scotland have been sent information packs outlining how to deal with violence and abuse from customers.
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Hyposurface a new era of three-dimensional overview
HypoSurface is the World's first display system where the screen surface physically moves! Information and form are linked to give a radical new media technology: an info-form device.
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Hairdresser / BNConcept
Identita - unique hairdresser and shop in Aarhus, Denmark. Renovation and interior decoration of hairdresser in the centre of Aarhus.
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Jeep Outdoor Parking Campaign
Chrysler LLC has turned to the guerrilla marketing strategy to promote the Jeep brand in the city of Copenhagen in Denmark by painting parking spaces in weird places like over steps and trees.
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Concept Store / BNConcept
TDC unique concept shop in Copenhagen in a nationwide chain of communications shops in Denmark Concept development for a leading communications company.
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Walt Disney Launches Magical Blu-ray Tour
Walt Disney Studios has launched Disney’s Magical Blu-ray Tour, to educate consumers about new high-definition home entertainment technology.
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Panasonic Announce New 'Smart Screens'
Adspace Networks has teamed up with Panasonic to provide new Adspace Mall Network properties with custom-made, high-definition digital advertising plasma displays - called “Smart Screens”.
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Delaviuda introduces point-of-sale displays for Christmas
The Spanish confectionery company Delaviuda will advertise its chocolate range before Christmas with a strong media campaign, increasing its campaign budget by 30%.
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Kidsnax launches Nickelodeon fruit snacks
Amcor PushPop, the easy-open and fun-shaped flexible pack from Amcor Flexibles, has been chosen by Kidsnax to launch a range of fruit snacks under the Nickelodeon brand.
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Business applications which can benefit
Developing and maintaining brand awareness becomes increasingly challenging with the evolution of our commercialized society. Holographic point of purchase displays, signage, and premiums make effective, eye-catching attractions. Here is a new line of custom point of purchase displays PLasH POP™.
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Content Management for digital POS-Media
Digital Instore-Media tap the retail entirely new ways of communicating with the customer. The range of large flat screens on display to customer funds or scales to interactive kiosk systems and Touchscreen-PCs on the cart.
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Retail Meetings in Russia
ERA had its Annual Meeting at the Moscow based Plekhanov Russian Academy of Economics, which earlier this year had its 100 years anniversary. 24 professors from retail met from Belarus, Czech Republic , Germany, Ireland, Moldavia, Russian, UK and Ukraine.
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Nestea - melted down to pure enjoyment
Nestea featured an attention-grabbing display in the middle of Vienna's city centre. Coca-Cola Austria's promotion included an ice block.
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Tesco Shopper Alogorithms
Dunnhumby's, a data-analysis firm, uses algorithms to crunch data on customer behaviour for a number of clients.
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Introducing Weather ReadyTM
This year, be ready for the 2007 Hurricane season with Energizer’s exclusive safety and survival preparedness program. Wherever you live, our program can help you be prepared.
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Kodak champions print
Kodak has launched a major multichannel marketing effort intended to cast print as a marketing medium in a positive light. Despite the hype surrounding various media these days, marketers regularly spend more of their budget on direct mail than on broadcast media
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New Granini on-pack promotion
Just in time for the start of school, Eckes-Granini is launching an on-pack promotion for the kids drink FruchtTiger. From the beginning of August to the end of October 2007.
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New tasty Campbells' bins
A new retail POS concept has been developed recently for the world’s leading maker and marketer of soups “Campbell Soups Company”. The display on the picture presents a rather tasty concept for the ever-crowded retail environment.
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Social Retailing: The New In-Store Experience
Interactive services firm IconNicholson has created a new type of in-store experience that combines social networking and shopping.
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European Commission plans global campaign to boost wine sector abroad
European Agriculture Commissioner Mariann Fischer Boel is planning a massive global campaign to promote European wine, hoping to boost a sector suffering from overproduction and New World competition.
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Borealis caps: organoleptic properties and unique design
Borealis, a leading provider of innovative value creating plastics solutions, has designed a unique polypropylene (PP) grade, RE450MO, to produce caps for bottled water, as well as sports and energy drinks.
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Heineken counts down to Rugby World Cup 2007
Heineken International announced today the launch of its new campaign, entitled ‘Continental Shift,’ officially starting the countdown to the opening game of Rugby World Cup 2007 in Paris on September 7th.
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SMART Merchandising
SMART Merchandising, a system that enables you to target customers during daily business cycles with interactive promotions on the pump. With SMART Merchandising, you can create, broadcast, and track promotions and coupons in minutes.
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Every purchase carries bonus
The retail store chain “Paterson” together with its strategic partner “Vneshtorgbank” launched a new program “Every purchase carries bonus”.
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Rembrandt re-brands with new packaging
Premium oral and beauty care brand Rembrandt, part of the Johnson & Johnson group, says it has re-branded by updating its packaging featuring a design that aims to rejuvenate its share of the tooth whitening market.
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"Pirates" Booty: Record Number of Promotional Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
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THIRD time is a charm
And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.
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Food labelling campaign launched
The labels show percentages of guideline daily amounts (GDA) of sugar, salt, fat and calories in each serving. Other firms use red, amber and green labels - where green is good and red warns not to consume too much.
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Nintendo Wii Launches with Innovative Wireless In-store POP Displays
Henley & Henley, Retail Consultants for Nintendo UK, and Comtech M2M, a leading Machine-to-Machine (M2M) solution provider, today unveil the latest innovations in Point of Purchase (POP) with an in-store Retail Communication Display (RCD), which is controlled and updated from Nintendo's Head Office.
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Battery Brain™ presents the projects
Battery Brain is a patented automotive accessory that attaches to a vehicle’s battery and ensures it always maintains enough charge to start the engine.
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Ñonsumers will take up Pepsi design
Starting from this week, having registered at designourpepsican.com the consumers will get a chance to created their own design for Pepsi. The best design’s author will get $10,000 as a prize.
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REKLAMA, POLYGRAF 2007 - The trade fair of Central European significance
REKLAMA, POLYGRAF represents the only trade fair in Czech Republic focused on marketing communications that was able to overcome all storms, to stand up to all competitive projects and to attract exhibitors from the Central European Region. It is held regularly and continuously since 1993, when it was introduced for the first time.
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Nokia opens trade departments in cellular network stores
Nokia and Dixis announce the launch of a joint project Shop-in-Shop in Moscow cell network stores. The just opened Nokia departments in Dixis stores are the first ones of Shop-in-Shop category.
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Statoil Selects AVT for Store Planning Initiative
European Convenience Store Retailer Supports Coordinated Merchandising Center of Excellence With Retail FOCUS. AVT will deploy the technology across Statoil's 2,000 European retail sites in Norway, Sweden, Denmark, Ireland, Poland, Russia, Estonia, Lithuania and Latvia.
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Fiat Scudo revs up with Schumacher campaign by Arc
Arc's campaign features Michael Schumacher, the ultimate professional, trying out potential new careers – from chauffeur to gardener after retiring from motor racing with the new Fiat Scudo being the van of his choice.
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French Olympic Lyon Football Team
LG Electronics will officially sponsor the famous French soccer team, Olympic Lyon, until 2007. As the official sponsor of Olympic Lyon, LG Electronics will hold the rights to use the soccer club's logo, display the LG logo on the football champions' uniforms.
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Müller rice pudding with a spoon
At last, the perfect spoon to properly enjoy Müller rice pudding. The "spoon for a little appetite".
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Innovative pack benefits from sleeve decoration
An innovative re-usable promotional pack, designed by Sonoco and Plastique for Gillette, features sleeves from CCL Decorative Sleeves that provide both decoration and tamper-evidence.
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Burger King backs the burger with launch of...
Burger King has hit back in defence of the burger with a ‘celebrate the burger' promotional campaign.
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Consumers Respond to Coupons, Discounts in Direct Mail
A new study shows that, perhaps not surprisingly, marketers can increase the effectiveness of their direct mail pieces by including exclusive offers and coupons.
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Fresh & Easy at Tesco
U.K. based Tesco recently revealed its plan to brand its U.S. stores, as well as its private label goods, with the logo, Fresh & Easy.
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Easter time with Müller
Easter with the Corner of the Month: Like in the previous year, the Müller's Easter bunny is hiding "Easter nests" on the shelves. They will be really easy to spot.
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GLOBAL Point is realizing BTL-program in HoReCa channel
National promotion campaign boosting Pall Mall will be launched on the 1st of May and will last till the 31st of July in 24 Russian towns. The slogan will sound like “Catch MINI with your imagination”.
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Mars to launch chocolate Planet balls
Mars is investing £4.2m in a major new product launch this year. It is the first new product launch from Mars since 2004 when the company lauched Mars Delight.
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Britain Adopts New Food Packaging Labels
With healthy eating at the top of many Britons' New Year's resolution lists, food manufacturers launched an advertising campaign Wednesday to promote nutritional labels on food sold in this country.
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How "Shopping Tomorrow" looks like.
Paderborn, Germany — "Living Tomorrow," a non-profit organization founded in 1995, is opening an exhibition today in Vilvoorde near Brussels. Here, innovative companies are demonstrating how people live, work, travel and shop today, and what this will be like in the near future.
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Compass points the way to ethical design
The POS material has been created to engage customers within its Eurest business and encapsulate the organic and ethical look of its current drive to promote healthy, ethical food options for employees in blue-chip companies such as BT, O2, Abbey and Ford.
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Coke Trilogy Set for Success in 2007
Coca-Cola Enterprises Limited (CCE) has announced integrated marketing plans for its three cola brands, ‘Coca-Cola’, ’Diet Coke’, and ‘Coca-Cola’ Zero in 2007. With each positioned towards their target audiences, the appeal and relevance of the ‘Coke’ brand is set to extend to even more consumers in the next twelve months.
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New glass single-dose for liquids
The Flackpull is the latest single dose glass container for liquid products. Its main original feature is the aluminium protective colour, which makes it unnecessary to break the glass in order to get the product out. It is sufficient to just remove the protective cover with the lid provided or to pierce it.
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Winter's Bourbon Cask Ale
Winter's Bourbon Cask Ale is back. The second year of the Seasonal Beer program is off to a terrific start. This program has enjoyed great success in the On-Premise, so this year these products are available in 6-pack bottles for Off Premise accounts. Our Seasonal Draught Beers are all hand crafted with clear product point-of-difference. Winter's Bourbon Cask Ale is perfect for sharing with Family and Friends.
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Squeeze: a new way of enjoying The Laughing Cow
The Laughing Cow® processed cheese was launched in 1921 by Léon BEL who opened a small processed cheese plant in the Jura region of France. Since then, The Laughing Cow® has been enjoyed by many generations of consumers, either in aluminium portions, tabs, snacks or slices to become the most-sold BEL brand in the world.
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Procter & Gamble is rewiring its in-store dashboard
Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares in-store media to traditional advertising. The goal: to show the reach of in-store vehicles in terms that media planners can understand.
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Nikon Rolls Out RightNow Marketing Across Europe
Nikon Europe has extended its relationship with RightNow? Technologies and deployed RightNow Marketing(TM) as its out-bound customer communication system.
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Advertising must do more to improve portrayal of disability
The need to improve the portrayal of people with disabilities in the media and specifically in advertising was the focus of a breakfast briefing at the IPA on Wednesday 22 November, organised by the European Association of Communications Agencies (EACA) and the Broadcasting and Creative Industries Disability Network (BCIDN).
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New ad campaign of Russian Brewery Union
Russian Brewery Union is launching the second stage of advertising campaign under the name “After 18”. It restricts the access to the brewing products of those who’s under eighteen years old.
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Intel uses giveaway drive
Computer chipmaker Intel is giving away 150,000 breakfast packs on the London Underground in an attempt to position itself as a brand that supercharges people's days.
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Plastics Engineering Europe Magazine
Plastics Engineering Europe focused on advancements and news in the plastics industry throughout Europe. Coverage included new materials, equipment, and applications as well as important issues facing European companies.
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Mars reworks drinks ahead of expansion
Masterfoods has repackaged two of its Mars drinks - Mars Original Drink and Mars Drink Extra Choc.
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Seychelles teams up with Lindt chocolate
Seychelles will be featured in a sweeping promotional campaign for the famous Lindt chocolate brand throughout Germany. The campaign is a joint effort between the Seychelles Tourism Board’s (STB) representation in Germany and the famous chocolate maker.
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Now in bookstores
"Why We Buy: The Science of Shopping" written by Paco Underhill.A witty and pragmatic report from the retail trenches on consumers' tastes and habits -- what makes them tick, what happens to people in stores, how to influence or change customers, and how customers change stores.
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Beiersdorf France Renowned for Creativity and Innovation
The Janus Business Award, mark of creativity and innovation in customer service, is the reward for an ambitious, innovative program which re-invents the products offered on Hygiene and Beauty store shelves.Presented by the French Institute of Design at a ceremony this award is based on five specific criteria: Ergonomics, Esthetics, Ethics and Emotion
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Cadbury brand targets convenience trend
UK snack maker Kitchen Range Foods has launched a new range of individually packaged chocolate doughnuts, created using the iconic Cadbury confectionery brand.
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French exquisite wine “French Rabbit” in Tetra Pak packaging
“French Rabbit” wine has appeared recently in a new 1-litre cardboard packaging developed by Tetra Pak. An octagonal box is provided with the small lid screwed on the top.
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Beverage Firms Cease All Advertising to Children Under 12
In an effort to stave off European Union legislation, soft-drink marketers in Europe have pledged to stop marketing to children under 12 and to limit soft-drink sales in schools.
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Bendable E-Paper Shows Its Colors
Fujitsu has developed a substrate-based electronic paper with an image-memory function that cuts electricity use. The paper is thin, about 0.8 mm thick, and can be bent without cracking or breaking. The company intends to test the material and then test-market it so it can be ready for use in various P-O-P applications next April.
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